| Licensing and pricing model |
Free tier plus one-time lifetime licenses (1, 3, and up to 10 seats, with org licensing path). |
Public pricing shows Starter at $0, Business at $18/user/month, Business + AI at $24/user/month, plus Enterprise sales pricing. |
| Free-start experience |
Ongoing free version (not only a short trial). |
Starter plan publicly lists 25 videos and 5-minute screen recordings, plus unlimited meeting length. |
| Core creation approach |
Scene-based workflow with per-scene sequencing designed for explainers, tutorials, and multi-scene narratives that need structure and revision control. |
Async screen-and-camera recording workflow focused on speed: record, share, comment, and move on. |
| Project templates and planning |
Includes project templates and AI-assisted outline/template workflows that can be pasted back as full project blueprints before production even starts. |
Public pages emphasize fast capture and communication, not prebuilt scene architecture for explainer production. |
| AI scripting and blueprint generation |
Generates complete project blueprints directly from any web page URL or markdown prompt (titles, scene flow, narration text, and image annotation notes). It can then translate project text and narration into dozens of languages and generate annotated visuals in-app using the user's configured AI provider keys. |
Public pages market Loom AI for bug reports, instant edits, enhancements, recaps, notes, and video-to-text automation. |
| Narration and voice workflow |
Modular, Iterative Assets. Narration lives natively on the specific asset, scene, or global project. If a product UI updates, you simply swap out the visual element or rearrange the scene sequence on the canvas, the narration stays perfectly locked in place without requiring a full re-record. |
Disposable, Single-Take Videos. Audio and video are permanently baked into a single linear stream during recording. If you make a mistake or a feature changes, you cannot easily re-arrange or update individual pieces; you are forced to use destructive video trimming or re-record the entire clip from scratch. |
| Capture and source creation tools |
Built-in screen capture, image capture, webcam recording, teleprompter, voiceover recording, Live Presentation mode (space/click advance between scenes), and sketch/annotation tooling. |
Public pages emphasize broad device coverage for recording on desktop, Chrome extension, iOS, and Android, plus screen and camera capture. |
| Recording versus production depth |
Designed to turn captured material into a polished explainer with scenes, effects, props, narration, transitions, templates, and reusable project structure. |
Designed to get a message recorded and shared fast, with editing and collaboration layered on top of the recording workflow. |
| World canvas and camera movement |
Includes an unlimited world view where scenes can overlap across one giant explainer canvas, and the camera can pan over previous scenes to reach the next one, creating a more immersive journey through the material. |
Public pages emphasize editing clips, overlays, and backgrounds rather than a world-canvas explainer environment. |
| Aspect ratio and output control |
Supports multiple aspect ratios with workflow support for adapting layouts across formats. |
Public pages emphasize recording/sharing/editing features; verify current export and aspect-ratio controls directly in product docs. |
| Advanced visual manipulation |
Includes image splitter, hand-drawn image reveal for SVG, PNG, JPG, and other imported visuals, plus sketch-based stick-figure stop-motion with onion skin, frame-by-frame editing, and in-app stop-motion frame animation. |
Public pages emphasize trim/stitch editing, text, arrows, box overlays, and auto enhancements. |
| Asset portability and project packaging |
Projects stay portable with scenes, assets, templates, and narration organized together for easier local editing, duplication, backup, and archiving. |
Public pages emphasize hosted video sharing, embedding, workspaces, and enterprise content management rather than portable explainer project files. |
| Export formats and constraints |
Supports MP4, WebM, GIF, and still-image exports, including export options up to 4K/60 fps with bitrate scaling up to 120 Mbps, with paid tiers removing watermark limitations. |
Public pricing highlights upload/download on paid plans and hosted sharing; the product is positioned more around delivered links and collaboration than fine-grained local export control. |
| Extensibility and production stack |
Includes plugin library access, marketplace access (licensed), and support for third-party and premium plugins, including publishing integrations such as YouTube publishing plugins. |
Public pages emphasize integrations with workplace tools like Slack, Google Workspace, Salesforce, Figma, and Jira. |
| Best fit |
Teams that want recording-driven explainer creation that can start immediately and become more structured only when needed, while still feeling light and immediate: educators, creators, agencies, and anyone turning walkthroughs into reusable explainer assets. |
Teams that prioritize fast async communication, hosted collaboration, and AI-assisted screen-recording workflows. |